I shape the visual language and experiential identity of the largest beer festival in the U.S. From cinematic video and bold social campaigns to immersive on-site environments, every touchpoint is designed to feel intentional, expressive, and alive. Alongside my team at the Brewers Association, I turn a massive cultural event into a cohesive creative experience.
In 2025, we had the pleasure of working with the incredibly talented illustrator DanVillage to help tell the story of the festival.
