As Creative Director at the Brewers Association, I helped create the Independent Craft Brewer Seal, a unifying symbol designed to champion the risk-taking, community-building spirit that made the U.S. the craft beer capital of the world. What started as a certified mark to clarify independence became a full-scale cultural movement, earning over a billion impressions and being adopted by thousands of breweries, retailers, and supporters to make ownership transparency a core value in beer culture. Campaigns created with the help of the good people from Sterling Rice Group and my colleagues at the Brewers Association.
