This project for the Brewers Association set out to define what craft beer really is (besides delicious). Poster is intended to educate beer lovers, making craft beer even more recognizable and inspiring when they order a drink at their favorite spot. Poster was sent to nearly 2,000 breweries around the country to hang in their tap house or bar. I shot the beer image and did all design/illustration. You should buy one!

Deconstructing Craft Beer Poster
Deconstructing Craft Beer Poster
Deconstructing Craft Beer Poster


  1. Sean
    December 16, 2013


    I love your “Deconstructing Craft Beer” design, and would like to make a print for a christmas present for a family member. I am a graphic designer and work for a printing company, is there any chance I could have a high-quality (300 dpi, 24×36) version of the file? Please let me know.


  2. Jonathan
    December 29, 2013


    I have the same question as above. Could you shoot me an email today? Our christmas party is Dec 31st and the brewers association store is closed until the 2nd.

  3. Ken
    July 1, 2014

    Love the poster but the word Cancer is not something I want on the wall in my brew pub. Would have bought this for sure otherwise. :.( sorry

  4. Ivan
    December 9, 2016

    Hello, I want to buy poster in file. How much?

  5. CelestaSmall
    January 4, 2018

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    that’s why you don’t rank high in google, but there is a tool
    that can help you to create 100% unique articles, search for; Boorfe’s tips unlimited


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